PowerSox APF Line

FOR IMMEDIATE RELEASE PowerSox Unveils New APF Line Anatomical Performance Fit Collections Feature Left/Right Technology for Outdoor, Snowsport and Performance Styles NEWTON, NC -- PowerSox, a Gold Toe Brand, has announced a new line of specialty performance sock collections that offer extraordinary anatomical fit.   PowerSox Left/Right Technology APF (Anatomical Performance Fit) styles will be available to consumers Fall 2008 in medium and large sizes for men and women.  Price points will range from $10.99 to 26.99 and consumers can visit www.powersox.com for ordering or store locations. Engineered to serve as an essential, sophisticated piece of athletic equipment, APF offers a cutting edge performance environment within the shoe.  In addition to PowerSox Left/Right Technology that matches the contour of the left and right foot, the new APF version pushes extreme sock science even further with a hand-linked, seamless toe. APF also utilizes high-tech, state of the art Sensura and Merino Fresh yarns that provide superior moisture wicking management, odor resistance and bacteria growth.  In designing the sock, PowerSox cleverly reduced bulk by utilizing a selective cushion pattern strategy for APF that places shock absorption in key strike zones.  The remaining zones are outfitted with circulation ventilation panels to allow feet to breathe better than ever. Additionally, PowerSox has built APF with a contoured pocket Y heel, eliminating painful friction and making the sock exceptionally comfortable.  Finally, the arch on the APF sock is braced to maintain a snug fit to reduce fatigue and sock movement.   The new APF styles are: POWERSOX APF LEFT/RIGHT TECHNOLOGY OUTDOOR STYLES - This collection features itch-free Merino Wool and Nano Tech AB fibers that keep feet warm, dry and help eliminate bacteria.  Color combinations are grey and black.

• Quest Quarter profile -13.99
• Summit Crew profile - 17.99

POWERSOX APF LEFT/RIGHT TECHNOLOGY SNOWSPORT STYLES - This collection features itch-free Merino Wool and Nano Tech AB fibers that keep feet warm, dry and help eliminate bacteria.  Color combinations include red and grey; black and grey; red and grey; orange and grey.

• Fusion OTC profile for moderate conditions - 19.99
• Descent OTC profile for colder conditions - 26.99

POWERSOX APF LEFT/RIGHT TECHNOLOGY PERFORMANCE STYLES - This collection features Sensura high-tech fibers that move perspiration to the surface where it evaporates. Color combinations include black and silver; white and silver; white and red; white and black; grey and orange; white and blue.

• Enduro Quarter profile - 10.99
• The Edge Lo-Cut profile - 10.99
• Low Rider No Show profile - 10.99
• Triumph Crew profile - 13.99

Visit www.powersox.com to share an adventure story; or read on-line journals by PowerSox extreme athletes, ultramarathoner Pam Reed and global mountaineer Dave Hahn, both of whom assisted in developing the APF line.