PRESS RELEASE
Dynacraft Announces 2009 Sonoma Chainless Bicycle Collection
AMERICAN CANYON, Calif., Feb. 25 /PRNewswire/ -- Today, Dynacraft's Specialty Retail Group announced the 2009 Sonoma Chainless Bicycle Collection. Encouraged by the growing trend in chainless bicycling, the innovative Sonoma line is dedicated to sharing the benefits of chainless riding with its consumers. Thousands of people have already joined the "chainless evolution" in bicycling.
Many chain-related issues - such as messy cleaning rituals, slipped chains, and greasy gears - are now a thing of the past to these riders. More and more bicycle enthusiasts are discovering that owning and riding a chainless bicycle is easier and, ultimately, more fun. Dynacraft is no stranger to chainless technology.
Committed to providing bicycle riders with innovative new products, the trusted bicycle distributor unveiled some of the first chainless bicycles with its Dekra line in 2006. The stylish and efficient Sonoma Chainless Bicycle Collection is a logical extension of that same engineering. The technologically advanced design of the Sonoma's Chainless D-Drive uses a drive shaft to transmit power from the bike pedals to the rear wheel, eliminating the need for a chain entirely. This advanced system requires minimal maintenance, and is cleaner, safer, and longer-lasting than the traditional bicycle chain system.
"The needs of bike riders are continually changing," noted Dynacraft Managing Director John Bisges, "and Sonoma's new Chainless Bicycle Collection is reflective of that. For over three generations, our company has prided itself on delivering groundbreaking bicycle designs to our customers. We immediately saw the inherent benefits in a chainless system and became one of the first major distributors to share this innovative technology with our riders." "We're always looking to give our consumers a more reliable and enjoyable ride," Bisges continued, "and Sonoma's Chainless D-Drive replaces the parts of a bike that cause the most problems - the chain and derailleur."
And the benefits don't end with the progressive Sonoma D-Drive. Like all of Dynacraft products, every Sonoma Chainless Bicycle has been custom created for its consumer. The upright ergonomic design provides increased comfort for adult riders while reducing strain on the lower back. Sonoma also continues to offer great components, sophisticated styling and superior value to its consumers. The 2009 Sonoma Chainless Bicycle Collection marks the second successful launch from Dynacraft's Specialty Retail Group.
In 2007, Dynacraft entered into an exclusive licensing partnership with skateboarding legend and alternative sports innovator, Tony Hawk. Under this agreement, Dynacraft energized the category by creating a trend-setting and dynamic line of bicycles under the "Tony Hawk Huckjam" brand.
Continuing to push forward, Dynacraft is now inviting riders to view the complete portfolio of Sonoma Chainless Bicycle products online at www.sonomabike.com. There, they can access specification details, experience the state-of-the-art e-store and join the chainless evolution.
About Dynacraft SRG
Dynacraft SRG (Specialty Retail Group) combines the design and distribution expertise of Dynacraft BSC, Inc. with the advanced technological and manufacturing capabilities of its supplier. Dynacraft SRG provides sporting goods and specialty retailers, as well as consumers, with technologically advanced product lines that deliver superior value versus competition.
Dynacraft BSC, Inc. is a leading U.S. bicycle distributor. Employing a vertically integrated business approach designed to ensure quality control at every step of the process, the company distributes bikes each year to customers that include Academy Sports, Amazon.com, Target, Toys R Us and Wal-Mart, to name a few. Dynacraft BSC, Inc. and Dynacraft SRG maintain corporate headquarters and warehouse operations in American Canyon, California. For additional information, please go to www.dynacraftbike.com.
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