SOUTH FLORIDA ADVENTURES TO LAUNCH NEW MAGAZINE
“SFA Fitness” Premieres June 17 In Partnership With
Forum Publishing Group / Sun Sentinel Co.
FORT LAUDERDALE, Fla. (March 18, 2009) – South Florida Adventures Media Group is partnering with Forum Publishing Group, a subsidiary of Company which is owned by Tribune Company, to publish SFA Fitness once a month.
The first issue of this glossy magazine will be inserted into City Link MetroMix.com, FPG’s weekly entertainment newspaper, on June 17. Its audited circulation is 45,000. An additional 2,000 copies will be printed for a total circulation of 47,000.
Since June 2005 South Florida Adventures magazine has been distributed at gyms, sporting-goods stores, marathons and scuba expos in Miami-Dade, Broward and Palm Beach counties. The glossy outdoor-sports magazine, with a bimonthly circulation of 25,000, is published by Fort Lauderdale-based SFAMG.
Instead of stories about eating salads or running on a treadmill, SFA Fitness, which is owned by SFAMG, will have stories on subjects such as standup paddleboarding off , cycling in Pembroke Pines, running in West Palm Beach, hiking in the Everglades, beach boot camp in Hollywood and off Boca Raton.
Readers will also find stories on celebrities who exercise locally. Ex-Marlin Jeff Conine now trains in Weston for Ironman. Gloria Estefan kayaks in North Miami. Dwayne Johnson (“The Rock”) pumps iron in Sunrise. They exercise like everyone needs to.
“City Link Metromix.com is distributed at a broad range of outlets, including restaurants and bars, so it reaches a,” said SFAMG’s publisher and editor David Raterman. “South Florida Adventures magazine reaches physically active people. By inserting this new fitness magazine into City Link Metromix.com, South Florida Adventures Media Group and Forum Publishing Group reach people who can become physically active, or more physically active if they already exercise.”
With America’s obesity epidemic and South Florida’s year-round great weather, this fitness magazine fills an important niche. And the editors promise to keep it entertaining so readers keep turning the pages, then go exercise.
About South Florida Adventures Media Group
SFAMG publishes two magazines, a website and an e-newsletter; in 2010 the University Press of Florida will publish South Florida Adventures: The Book. This is the first time in Florida’s history that a magazine is being turned into a book. SFAMG is the only outdoor sports and fitness publisher focusing on Miami-Dade, Broward and Palm Beach counties, plus the Everglades and nearby Atlantic. The company is owned by Fort Lauderdale-based Raterman Holdings, Inc.
South Florida Adventures Media Group
PO Box 21051 / Fort Lauderdale, FL 33335
Contact: David Raterman (954) 683-5336 / draterman@SouthFloridaAdventures.com