MapMyRide.com Teams Up With VERSUS for the Grand Tours Challenge
DENVER, May 8 /PRNewswire/ -- MapMyRide.com, the Internet's premier
provider of online mapping and training tools that helps cyclists of
all levels achieve their health and fitness goals, and VERSUS, the
exclusive cable television home of the Tour de France and the home of
professional cycling in the U.S., have joined forces to present a
groundbreaking venture aimed at getting more cyclists involved in the
world's greatest cycling races.
Starting with the 100th anniversary of the Giro d'Italia on May 9,
MapMyRide.com and VERSUS will launch the Grand Tours Challenge. For
each of the Grand Tours (including the 2009 Tour de France in July),
VERSUS and MapMyRide.com have created interactive competitions that
will allow cyclists to get on their bikes and compete "virtually"
against actual race competitors and other cyclists around the world.
"Combining our world-class online fitness technology with the
television home of cycling in the U.S. will allow us to engage the
average cyclist like never before. The goal here is to encourage more
people to get off the couch and ride by making them feel they are right
there in the peloton," according to Robin Thurston, CEO of
The Giro Challenge will consist of three separate challenges -- a
Team Distance Challenge, a King of the Mountains Jersey Challenge, and
Cycling Pros VERSUS Cycling Joes Challenge. Prizes will be awarded in
82 separate competitions over the duration of the race. Participants
will provide their ride data to MapMyRide.com via GPS downloads.
MapMyRide.com will offer free downloads of GPS tracking software for 3G
iPhone and BlackBerry cell phone users.
"We are very pleased to partner with MapMyRide.com on this
challenge," said Neal Scarbrough, Vice President of Digital Media for
VERSUS. "As the home of professional cycling in the U.S., we not only
offer the most complete coverage of the sport, but also want to ensure
that our viewers get access to the latest online features that will
connect them closer with cycling."
MapMyRide.com is the cycling-focused site of MapMyFitness, Inc. The
MapMyFitness suite of websites is the premier source of community-based
fitness content, tools, calculators, and mapping technologies. View the
MapMyFitness mobile iPhone applications (iMapMyRun, iMapMyRide, and
iMapMyFitness) at http://imapmy.com/.
VERSUS celebrates real competition across all platforms (VERSUS.com, VERSUS on Demand and VERSUS HD). The network's website, http://www.versus.com/,
is the online destination for cycling fans to find extensive
information about the 2009 cycling season. The site will feature
exclusive videos and interviews as well as daily highlights from the
Giro d'Italia and the Tour de France. The website will have daily stats
and standings, recaps and up-to-the-minute team news. VERSUS is wholly
owned by Comcast Corporation.
MapMyFitness, Inc. Contact:
This release was issued through eReleases(TM). For more information, visit http://www.ereleases.com/.
Source: MapMyFitness, Inc.
Web Site: http://www.mapmyride.com/