FOOTHILL RANCH, Calif., September 29, 2008 – Oakley, Inc. today announced an international partnership with the Young Survival Coalition® (YSC), the only international, non-profit network focused on the concerns and issues unique to young women affected by breast cancer, to develop special YSC breast cancer awareness edition Oakley Ravishing™ and Oakley Enduring™ women’s sunglasses.
Oakley is supporting the Young Survival Coalition’s mission of action, advocacy and awareness by donating US$20 from each sale of the special YSC breast cancer awareness edition sunglasses to the organization. The YSC’s core purpose is to improve the quality and quantity of life for all young women facing the challenges of breast cancer.
“This is not about supporting a month of breast cancer awareness in October,” said Jenn Bradley, women’s brand director, Oakley. “It’s about supporting an ongoing battle. Oakley partnered with the Young Survival Coalition on this special edition eyewear because we believe in the positive impact that they make on young women suffering from breast cancer in the form of research and awareness.”
“The YSC’s continuing efforts to bring programs and research to young women affected by breast cancer will be greatly enhanced by the funds raised from YSC’s partnership with Oakley,” said Marcia Stein, CEO, YSC. “We are thrilled to be a part of Oakley’s launch of the special edition YSC Ravishing and Enduring women’s sunglasses. Our joint efforts will continue to raise young women’s awareness that breast cancer does occur in young women.”
ABOVE: Oakley's Endurance Pace Breast Cancer Awareness Edition
The special YSC breast cancer awareness edition Oakley Ravishing and Oakley Enduring sunglasses feature lush contours of lightweight O Matter® frame material that is accented with a pink ribbon design. The breast cancer awareness ribbon is also laser etched at the corner of the lens with Oakley’s pure Plutonite® lens material filtering out 100% of all UV rays. Oakley’s High Definition Optics® takes clarity to the edge of a wide peripheral view with impact protection and is also available with Oakley authentic prescription lenses. Each sunglass comes with a specially designed pin, an eyewear case, plus a custom MICROCLEAR™ bag for lens cleaning and frame storage.
The suggested retail price for the special YSC breast cancer awareness edition women’s sunglasses is US$130 for Oakley Ravishing™ and US$165 for Oakley Enduring™. Both are available beginning Oct. 1 at participating Oakley retail locations worldwide or at Oakley.com.