PRESS RELEASE
Oakley to Auction Eyewear Signed by Lance Armstrong
All Proceeds from Unique Collector's Item Will Support Cancer Foundation
FOOTHILL RANCH, Calif., July 16 /PRNewswire/ -- Oakley, Inc. today
announced that a one-of-a-kind LIVESTRONG(TM) JAWBONE(TM) sunglass,
autographed by cycling legend Lance Armstrong, will be auctioned on
eBay and all proceeds will go to the Lance Armstrong Foundation in
support of its ongoing mission to inspire and empower people affected
by cancer.
"We are honored to help such a noble cause," said Colin Baden,
president of Oakley. "We first teamed with Lance decades ago, back when
doing the impossible meant defying the limits of performance. Years
later, when cancer brought the greatest challenges he had ever faced,
Lance did the impossible by defying those limits as well. Today his
foundation brings hope to people all over the world. Oakley customers
have shown their support by purchasing our special-edition LIVESTRONG
products, and with a portion of each sale going to the Lance Armstrong
Foundation, total contributions are now approaching $2.5 million. The
eBay auction of this autographed sunglass will generate further
awareness for the cause, and we are proud to contribute all proceeds to
the foundation," Baden concluded.
Along with Armstrong's autograph on the lens and packaging box, this
rare collector's item comes with an autographed set of black lenses and
also has "TdF 2009" printed on the inner surface of the frame to
commemorate this year's Tour de France and Armstrong's bid for an
unprecedented eighth victory. Also included with the sunglass are two
accessory sets of lenses in black iridium and yellow tints. The online
auction for both items will be open globally and is currently scheduled
for the last 10 days of the Tour. Bidding will commence at 12pm PST on
July 16th. The auction will close July 26th at 12pm PST.
Oakley's new JAWBONE eyewear takes advantage of SwitchLock(TM)
Technology that allows for quick and easy lens changing, helping
athletes adapt to the environment. The pivoting system includes a
release mechanism that lets the wearer remove and replace the nosepiece
with a different size to customize the fit. JAWBONE comes with patented
XYZ Optics , Unobtainium components that increase grip with sweat, and
Oakley Hydrophobic(TM)/Oleophobic technology -- a permanent lens
coating that repels dust, water, skin oils and lotions. The pure
Plutonite lenses filter out 100% of all UV, and even with a comfortably
lightweight design, JAWBONE offers impact protection that meets ANSI
Z87.1 standards.
Lance Armstrong was diagnosed with testicular cancer in 1996. By the
time the cancer was detected, it had already spread to his lungs and
brain. Ignoring the slim odds of survival given by doctors, he rebuilt
his body after surgery and grueling chemotherapy then went on to win
the Tour de France seven years in a row.
Located in Austin, Texas, the Lance Armstrong Foundation empowers
and inspires those who are living with cancer. The foundation is
resolved in its belief that in the battle with cancer, unity is
strength, knowledge is power and attitude is everything.
Visit www.LIVESTRONG.org for more information on the Lance Armstrong
Foundation. Go to Oakley.com to learn about Oakley's LIVESTRONG
special-edition products.
LIVESTRONG is a registered trademark of the Lance Armstrong Foundation
About Oakley, Inc.
Established in 1975 and headquartered in Southern California, Oakley
is one of the leading sports brands in the world. The holder of over
600 patents, Oakley is continually seeking problems, solving them with
inventions and wrapping those inventions in art. This philosophy has
made Oakley one of the most iconic and inimitable brands on the market,
with innovations that are depended upon by world-class athletes around
the globe in order to compete at the highest level possible. Oakley is
famed for its insuperable lens technologies such as High Definition
Optics (HDO ) which is incorporated into all Oakley sun and
prescription eyewear, and goggles. Oakley has extended its leadership
position as the world's leading sports eyewear brand into their
apparel, footwear and accessories collections. Laser focused on the
consumer, Oakley has both Men's and Women's product lines which target
the Sports Performance, Active and Lifestyle consumers. Oakley is a
subsidiary of Luxottica Group (NYSE: LUX; MTA: LUX). Additional
information is available at www.oakley.com.
Photo: http://www.newscom.com/cgi-bin/prnh/20090716/LA47406
http://www.newscom.com/cgi-bin/prnh/20080828/LATH022LOGO
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN3
PRN Photo Desk, photodesk@prnewswire.com
Source: Oakley, Inc.
CONTACT: Brianne Bates, +1-949-829-6358, bbates@oakley.com, or Diane
Thibert, +1-949-672-6888, dthibert@oakley.com, both Public Relations of
Oakley, Inc.
Web Site: http://www.oakley.com/
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