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07/10/2009

Tour de France Cycling Gear

PRESS RELEASE

LightInTheBox.com Launches New Cycling Gear Range for the Tour De France

BEIJING, July 10 /PRNewswire-Asia/ -- To give cycling fans a treat during the 96th Tour De France, LightInTheBox.com (http://www.lightinthebox.com/ ) has announced the expansion of their cycling range: including everything from patented CoolMax fabric cycling shorts (http://www.lightinthebox.com/Cycling-Shorts.htm ) to light-weight folding bicycles (http://www.lightinthebox.com/Cycles.htm ). Now global biking enthusiasts can choose cycling gear worthy of the hallowed Yellow Jersey and get fast-lane delivery direct to their door.

The Tour de France, which this year runs from July 4 to July 26, is an annual bicycle race that covers more than 3,500 kilometers (2,200 mi) throughout France and bordering countries. The race usually lasts 23 days and attracts cyclists from around the world. The combination of endurance and strength needed led the New York Times to say in 2006 that the "Tour de France is arguably the most physiologically demanding of athletic events". The effort was compared to "running a marathon several days a week for nearly three weeks", while the total elevation of the climbs was compared to "climbing three Everests". The riders burn through a staggering 7000 calories a day and getting the intake right is essential for recovery as there are a sinew-straining 21 stages in 2009. The expectation and excitement for this year's race is high as Lance Armstrong comes out of retirement to take on cycling's younger superstars. Armstrong has previously made the race his own, winning an amazing seven times from 1999-2005.

"Challenging the limits of physical and mental endurance is an intrinsically human trait," said Kevin Wen, co-founder of LightInTheBox.com, on the announcement of their latest low-price range of cycling gear. "We've expanded our sports lines to include competitively priced cycling jerseys and equipment to offer shoppers a helping hand in pushing their own limits."

With China well known as the kingdom of bicycles, LightInTheBox.com uses their unique location to leverage the best deals from local bicycle manufacturers and source the best quality cycling equipment at affordable prices. "The Tour de France is a global competition and we want to provide fans worldwide with the opportunity to join in and purchase their own hi-tech cycling jerseys or cycling accessories," explained Kevin Wen. "Our huge range of gear and new prices mean we can now offer 'more for the Tour' this year." (http://www.lightinthebox.com/Cycling-Shorts.htm )

About LightInTheBox.com:

LightInTheBox.com is a leading global value-added online distributor. It offers more than fifty thousand quality product selections to customers in more than 160 countries. It serves both individual consumers and commercial customers.

 Websites:
The company: http://www.lightinthebox.com/
Cycling: http://www.lightinthebox.com/Cycling-Shorts.htm

For more information, please contact:

Wei Jin
Email: PRcontact@lightinthebox.com

Source: LightInTheBox

CONTACT: Wei Jin at +86-10-5908-0008 x8068, PRcontact@lightinthebox.com

Web site: http://www.lightinthebox.com/

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