PRESS RELEASE
PlastiPure and Hydrapak Take First Safer Plastic Water Bottle to Market
AUSTIN, Texas, Sept. 1 /PRNewswire/ -- In the past few years,
consumers have had growing concerns about the health risks associated
with plastic products, specifically those with Bisphenol A (BPA) and
phthalates. But, BPA and phthalates are only two of hundreds of
chemicals that can leach from plastics and cause estrogenic activity
(EA), which is a common and serious form of endocrine disruption.
The polymer scientists and biologists at Austin-based PlastiPure
have partnered with the California-based hydration specialists at
Hydrapak to create the new Purebot(TM) water bottle, which gives
consumers all the advantages of modern plastics without the associated
health risks of EA. PlastiPure has taken plastic to the safest level by
creating and certifying materials and products free of all EA, not just
EA caused by BPA and phthalates.
EA occurs when chemicals are ingested that mimic or block the
actions of naturally occurring estrogens, and is associated with early
onset of puberty in females, reduced sperm counts in males, altered
functions of reproductive organs, obesity, altered behaviors, and
increased rates of some breast, ovarian, testicular and prostate
cancers.
"Our Purebot(TM) water bottle has been certified as a
PlastiPure-Safe EA-Free product, and our partnership with PlastiPure
allows Hydrapak to bring this important technology to our customers,"
said Hydrapak president Matt Lyon. "We believe our health-conscious
customers are seeking safer solutions than BPA- or phthalate-free, and
that they want a product that retains the significant advantages
plastic has over glass, steel, aluminum and other materials. We are
excited to be working with PlastiPure to meet those needs with this
breakthrough product."
Over the last nine years, PlastiPure has spent millions of dollars
to develop exclusive patents, methods and data covering material
formulation, manufacture, processing, testing and certification,
resulting in the creation of PlastiPure-Certified products.
PlastiPure-Certified EA-Free products go far beyond BPA- and
phthalate-free, and are specially formulated to contain no chemicals
that cause EA providing the most comprehensive solution to address the
serious health concerns about endocrine disruptors.
"The PlastiPure certification seal ensures customers are receiving
not a mere marketing tag, such as BPA-free or phthalate-free, but a
comprehensive health solution," said Mike Usey, CEO of PlastiPure.
"PlastiPure's partnership with Hydrapak provides us the opportunity to
leverage the strength of both companies and is a model we will continue
to follow as we work with plastic suppliers and product manufacturers
to deliver the safe and ecologically-friendly products consumers
demand."
Hydrapak's Purebot(TM) will be available for $9.99 on their Web site, http://www.pure-bot.com/ and at retail outlets that carry cycling and fitness products.
For a list of PlastiPure's other EA-Free plastic products, please visit www.plastipure.com.
About PlastiPure www.plastipure.com
PlastiPure is an advanced technology company located in Austin,
Texas. Working cooperatively with major plastic material and product
suppliers, PlastiPure's team of leading biologists, polymer chemists
and industry experts has worked to advance the science of safer
plastics. Founded in 2000, PlastiPure creates and licenses new polymer
formulations and plastic products that provide the safest products
possible for consumer use. PlastiPure began its EA-Free venture in 2008
producing EA-Free plastic personal care bottles, such as Benedetta's
Sacred Sassy Soap, Econatura's organic Peter Rabbit line, and Lafe's
organic baby product line.
PlastiPure has significant intellectual property and exclusive
patents to provide and certify safe plastic materials for applications
in a wide range of industries: food and beverage, pet food, infant
feeding, personal care, packaging, cosmetics, medical supply,
pharmaceutical, toy and other areas.
Photo:
http://www.newscom.com/cgi-bin/prnh/20090901/DA69052
http://photoarchive.ap.org/
AP PhotoExpress Network: PRN14
PRN Photo Desk,
photodesk@prnewswire.com
Source: PlastiPure
CONTACT: Emily Shaw, +1-512-288-4054, +1-512-585-2125,
emily@iandocom.com, for PlastiPure
Web Site:
http://www.plastipure.com/
http://www.pure-bot.com/