PRESS RELEASE
Team Garmin-Slipstream Announces POM Wonderful Sponsorship
Team Garmin-Slipstream athletes to be fueled by POM Wonderful 100% Pomegranate Juice in 2010
LOS ANGELES, Aug. 31 /PRNewswire/ -- POM Wonderful, the largest U.S.
grower of Wonderful variety pomegranates and maker of 100% pomegranate
juice, today announced its sponsorship of Team Garmin-Slipstream, the
American professional cycling team dedicated to ethical sporting and
developing the next generation of cycling champions. The announcement
comes on the heels of the team's outstanding Tour de France
performance, where it was second overall with riders Bradley Wiggins
and Christian Vande Velde finishing in the top ten, and at the start of
the Vuelta, its third Grand Tour of the season.
As part of the sponsorship, POM Wonderful will provide the riders
for Team Garmin-Slipstream with the antioxidant power of POM Wonderful
100% Pomegranate Juice and POMx, the antioxidant super-extract. In
addition, POM Wonderful and Team Garmin-Slipstream will partner to
pursue ground-breaking sports physiology research on the health
benefits of POM Wonderful 100% Pomegranate Juice as it pertains to
recovery, combating oxidative stress and inflammation in an intense
athletic context.
"We are excited to be partnering with one of cycling's premier
teams, especially one that is so preeminent in achieving its
extraordinary accomplishments through nutritious and natural products,"
said Matt Tupper, President of POM Wonderful. "We understand how
important recovery is to these elite athletes and we look forward to
exploring the benefits of POM Wonderful in partnership with Team
Garmin-Slipstream."
POM Wonderful 100% Pomegranate Juice has been shown to be a superior
source of polyphenol antioxidants. According to a study published in
the Journal of Agriculture and Food Chemistry, POM demonstrated the
most complete free radical scavenging activity, greater protection of
LDL-cholesterol from oxidation, and the highest polyphenol content
compared to other healthy beverages including red wine and Concord
grape, acai and blueberry juices. In 1998, POM Wonderful initiated
research to understand the health benefits of the Wonderful variety of
pomegranate. Primary areas of research include the prostate and
cardiovascular system.
"We are thrilled to partner with POM. Our team is dedicated to
providing our athletes with the best possible tools available, and POM
is among them," said Jonathan Vaughters, CEO of Slipstream Sports, LLC,
the sports management company that runs the team. "POM's commitment to
nutrition excellence mirrors our own, so the partnership is a natural
fit."
About Slipstream Sports
Founded in 2005, Slipstream Sports LLC is a highly progressive
sports management company dedicated solely to promoting the ethical
growth of American cycling.
About Team Garmin-Slipstream
Team Garmin-Slipstream is dedicated to promoting ethical sporting
and developing the next generation of cycling champions. Team
Garmin-Slipstream competes in a full schedule of professional cycling
races in the U.S. and Europe. Additional information is available at
www.slipstreamsports.com.
About POM Wonderful
POM Wonderful is the largest US producer of pomegranates,
exclusively growing and selling the Wonderful variety of pomegranate.
POM Wonderful's pomegranates grow in central California, in the sunny
San Joaquin Valley. Fresh pomegranates are in season from October
through January and November is National Pomegranate Month.
POM Wonderful also uses its fresh pomegranates to make its
delicious, all-natural POM Wonderful Pomegranate Juice and extract
POMx, an all-natural, ultra-potent concentration of polyphenol
antioxidants. POMx is available exclusively in POMx Tea, POMx Pills,
POMx Iced Coffee, POMx Bars and POMx Shots. POM Wonderful Pomegranate
Juice and POMx Tea are available year-round in the refrigerated section
of produce departments in supermarkets nationwide. POMx Iced Coffee,
POMx Pills, POMx Bars and POMx Shots are available in select markets.
POMx Pills are also available at www.pompills.com. To learn more, visit
www.pomwonderful.com.
Source: POM Wonderful
CONTACT: Rob Six of POM Wonderful, +1-310-966-3517,
rsix@pomwonderful.com; or Garmin-Slipstream Interview Requests, Marya Pongrace
of Slipstream Sports LLC, +1-347-698-3412,
marya.pongrace@slipstreamsports.com
http://www.slipstreamsports.com/
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