FORT WORTH, Texas, Sept. 30 /PRNewswire-FirstCall/ -- RadioShack Corporation (NYSE:RSH)
will join seven-time Tour de France winner Lance Armstrong and
LIVESTRONG (the Lance Armstrong Foundation) by participating for the
first time in its global grassroots action day on Oct. 2. RadioShack
plans to activate almost 6,000 store locations to help raise awareness
and contributions through the communities it serves nationwide.
RadioShack announced earlier this year its official sponsorship of
Armstrong and Team RadioShack to compete in cycling and other events
worldwide, including the 2010 Tour de France.
LIVESTRONG Day is the Foundation's one-day initiative to raise
cancer awareness and unite people affected by cancer. Oct. 2 marks the
anniversary of Armstrong's cancer diagnosis in 1996. Before he knew
whether he would survive, Armstrong started the foundation to fight
cancer and help others affected by the disease. In honor of Armstrong
and cancer survivors everywhere, the Foundation set a goal to host a
record-breaking number of LIVESTRONG Day events to put cancer at the
top of the global agenda and make it impossible to ignore. With more
than 1,000 events taking place in every American state and across all
continents on LIVESTRONG Day, individuals and communities will act
locally and stand in solidarity with 28 million cancer survivors
worldwide.
To support LIVESTRONG, starting Oct. 2, RadioShack customers who
shop at any company-owned neighborhood store or participating dealer
location may purchase the iconic LIVESTRONG yellow wristband for $1,
with proceeds benefitting the Foundation. Coming soon, RadioShack will
also introduce an exclusive limited-edition book of behind-the-scenes
photos and stories documenting Armstrong's return to professional
cycling in 2009. COMEBACK 2.0 by Lance Armstrong -- complete with an
introduction from Armstrong and 16 bonus pages of
never-before-published photos -- will sell for $32.99 on radioshack.com
and in stores while supplies last. RadioShack will donate $10 to
LIVESTRONG for each book sold.
"We have an incredible opportunity to leverage RadioShack's
connections in thousands of communities throughout the country to
spread the LIVESTRONG message," Armstrong said. "Cancer claims 8
million victims each year and is projected to be the leading cause of
death worldwide by 2010. People are paying attention to cancer like
never before, and our partnership with RadioShack will help us continue
to raise awareness levels in communities across the country."
"Each of our 35,000 employees at some point has a family member,
friend or colleague who has been touched by cancer. Together with Lance
and his Foundation, we have the power to make a difference right now
for families who are intimately engaged in the fight against this
disease," said Julian C. Day, chairman and CEO of RadioShack Corp.
About RadioShack Corporation:
RadioShack Corporation (NYSE:RSH)
, headquartered in Fort Worth, Texas, is one of the nation's most
experienced and trusted consumer electronics specialty retailers,
offering innovative products and services from leading brands. Our
knowledgeable, helpful sales associates are committed to enhancing the
in-store shopping experience by listening to our customers, offering
advice, and partnering with them to find the best technology solutions
that fit their needs. Operating from convenient and accessible
neighborhood and mall locations, the company has approximately 4,450
company-operated stores; almost 1,400 dealer outlets; nearly 600
wireless phone kiosks throughout the U.S.; and approximately 200
company-operated stores in Mexico. For more information on RadioShack
Corporation, or to purchase items online, visit www.RadioShack.com.
About the Lance Armstrong Foundation:
At the Lance Armstrong Foundation, we fight for the 28 million
people around the world living with cancer today. There can be - and
should be - life after cancer for more people. That's why we kick in at
the moment of diagnosis, giving people the resources and support they
need to fight cancer head-on. We find innovative ways to raise
awareness, fund research and end the stigma about cancer that many
survivors face. We connect people and communities to drive social
change, and we call for state, national and world leaders to help fight
this disease. Anyone anywhere can join our fight against cancer. Join
us at www.livestrong.org.
http://photoarchive.ap.org/
PRN Photo Desk photodesk@prnewswire.com
Source: RadioShack Corporation
CONTACT: Wendy Dominguez of RadioShack Corporation, +1-817-415-3300,
media.relations@RadioShack.com
http://www.radioshackcorporation.com/
http://www.livestrong.org/
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