Academy Sports + Outdoors Launches 8th Annual Holiday Bike Donation
Company to donate nearly $120,000 in youth bikes and helmets
HOUSTON, Dec. 9 /PRNewswire/ -- Academy Sports + Outdoors (Academy)
today kicked off its 8th annual youth bike donation program. Each year,
at least one store in every market where Academy does business partners
with select schools, not-for-profit organizations or local grassroots
programs to donate boys' and girls' bikes and helmets. Over the last
decade, this donation has grown to more than 60 separate events in the
Southeast. Each bike donation event includes approximately 26 bikes and
helmets (13 girls' bikes with helmets and 13 boys' bikes with helmets)
for a total of over 1,650 boys' and girls' bikes and helmets.
Participating schools and organizations were asked to create an
incentive program for their kids to help with the selection process.
Some examples of these incentives include exceptionally good conduct,
academic achievements, reading contests and perfect attendance. The
decision to award a bike is up to the individual organizations using
these criteria. Academy stores actively participate in the donations by
assembling and delivering the bikes to the selected organizations as
well as representing Academy on-site at the donation events.
"Academy Sports + Outdoors is an active member of the communities
where we do business, and the annual bike donation gives us an
opportunity to give back to our customers," says Anita Sehgal, vice
president of marketing for Academy Sports + Outdoors. "We are excited
to provide our customers and associates the opportunity to support this
important program that encourages the students to excel at school."
In total, Academy will donate approximately $120,000 (retail value) in brand new boys' and girls' bikes and helmets.
Additionally, Academy partnered with Jason Witten of the Dallas
Cowboys, the Houston Texans, the New Orleans Saints, the University of
Georgia Women's Basketball Team and others on bike donations. Academy
supports these organizations by providing the groups the option to
purchase the bikes and helmets at a discounted rate as well as
assisting in the assembly of the bikes.
About Academy Sports + Outdoors
Academy Sports + Outdoors is a premier sports, outdoor and lifestyle
retailer with a broad assortment of high quality hunting, fishing and
camping equipment and gear along with sports and leisure products,
footwear, apparel and much more. The Texas-based company operates 120
stores throughout Alabama, Arkansas, Florida, Georgia, Louisiana,
Mississippi, Missouri, Oklahoma, South Carolina, Tennessee and Texas.
The Academy philosophy is to deliver an unparalleled shopping
experience by providing convenience, offering a broad selection of
quality products, delivering exceptional customer service and selling
the right stuff at everyday low prices. For more information about
Academy Sports + Outdoors visit academy.com.
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, email@example.com
Source: Academy Sports + Outdoors
CONTACT: Elise Hasbrook, +1-281-944-6041, cell, +1-281-253-8200,
Elise.Hasbrook@academy.com, or Dave Biediger, +1-281-646-5422, cell,
+1-281-728-6833, firstname.lastname@example.org, or Allan Rojas, +1-281-944-6048,
cell, +1-281-253-3354, email@example.com, all of Academy Sports +