zMotion's 'Ride Right, Drive Right' Signage Installed Along South Florida Roadway
Signs Along A1A Educate Motorists and Cyclists to Share the Road
FT. LAUDERDALE, Fla., May 7 /PRNewswire/ -- Seventeen new signs dot
the streets in South Florida, hoping to educate motorists and cyclists
about each group's rights on the road. It's all part of a program
called "Ride Right, Drive Right," a collaboration between the Florida
Department of Transportation, South Florida Bike Coalition and zMotion, a
Zimmerman Advertising cycling team. In all, 17 new signs have been
installed along A1A between Boca Raton and Manalapan, Florida.
"These new signs remind motorists they are required to give at least
three feet of clearance when passing a cyclist," says Jeffrey Lynne,
President of the Board of the South Florida Bike Coalition. "We are very
excited that the first round of signs has been installed and are
looking forward to seeing the results. We think it's going to help save
The state of Florida is especially deadly to cyclists. According to a
recent story in the South Florida Sun Sentinel, Florida is the
deadliest single state for cyclists in the country. In an effort to
increase driver and rider awareness and safety, Team zMotion - a
Zimmerman Advertising Team - created the "Ride Right, Drive Right"
campaign in conjunction with the Florida Department of Transportation.
The campaign's goal is to make the roads safer and to save lives by
building awareness on the part of both motorists and cyclists.
"It's a great day to finally see these signs going up along A1A,"
notes Pat Patregnani, agency President and founder of zMotion, who
worked closely with local municipalities to garner support for the
signs. "Team zMotion strongly believes in this effort and hopes to one
day see it expanded nationwide," he adds.
The next phase of the program will focus on sign installation in
Miami-Dade County. For more information on "Ride Right, Drive Right,"
zMotion is a Zimmerman Advertising Team. zMotion has become a
visible force in the cycling community with over 600 riding members
throughout South Florida. We ride to raise money in the fight against
MS. We ride to live healthy and enjoy life. We ride because we care.
And we ride because we can. We are blessed with good health and the
freedom to enjoy this great sport. For more information, visit
ABOUT ZIMMERMAN ADVERTISING
Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an
Omnicom Group(TM) company, is the country's leading national retail
brand builder, and the 14th largest advertising agency in the United
States according to Adweek, with more than 1,100 full-time associates
and offices throughout the country, including New York, Los Angeles,
Chicago, Dallas and Atlanta. For information on the agency, visit
zadv.com. To learn more about Jordan Zimmerman, his business
philosophies and opinions, visit his blogspot: http://www.yousleepwhenyoudie.com/.
ABOUT SOUTH FLORIDA BIKE COALITION
The South Florida Bike Coalition (SFBC) was founded in 2007 with the
mission to provide resources and legal support to local grassroots
bicycle/pedestrian advocacy groups who endeavor to ensure alternative,
sustainable, safe and adequate transportation facilities are provided
throughout South Florida. SFBC's founders changed the face of
bike/pedestrian advocacy in Florida by giving each citizen a legal voice
to demand safe bike/pedestrian facilities in all roadway projects, a
right previously denied by state officials. Today, SFBC continues to
reinforce and shape transportation policy in South Florida by
intelligently advocating for sustainable transportation facilities that
include a strong bike/pedestrian element. For more information, visit http://www.southfloridabikecoalition.org/.
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Source: Zimmerman Advertising
CONTACT: Kelly Downey, Shamin Abas Public Relations,